IMS 419 - Digital Branding which I took during my sophomore year of college was focused around thoroughly understanding what digital marketing is and how to apply it. Throughout the semester we had 3 research projects to complete focusing on one company's digital marketing strategy.
The first research project was based on advertisement styles and an overview of their social media presence. The deliverable below was created with Canva.
The second research project was focused on competitive analysis of our chosen company and one of its competitors. This deliverable was also created with Canva.
The final research was comprehensive of all of the research we had done over the course of the semester. It was to include a digital media strategy, the scope of its digital presence, how digital complements other marketing it may be doing and vice versa, what the brand is doing well digitally, and what, from your perspective, it can improve upon digitally.
