IMS 224 -Professional Communication & Digital Rhetoric was a course I completed during my freshman year of college. All semester we focused on researching the digital rhetoric and social media communications of an organization of your choosing. Based on our research and analysis, we created strategy and messaging for the organization, presenting our findings and recommendations in both written and oral formats.
Below is the final Content Strategy Recommendation Report created on The Write Touch by Leyla, a small local business based in my hometown of Ann Arbor, Michigan. The report and all elements contained within in were fully constructed using Canva.
One of our projects for the semester was to create a collection of social media posts that aligned with their branding.
